A Few Easy Steps for Guaranteeing You Get the Perfect

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A Beginners Guide To Network Marketing Success

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Network marketing can be a difficult field for those who do not take the effort to educate themselves to the business. You could be the best salesman in the world when it comes to selling cars, but without learning the ropes in this area, you will see little in the way of success. It takes more than a great personality to make sales in network marketing. It takes knowledge of the products or services and an ability to sit back and listen so you know which way you want to go. This article will offer suggestions as to how you can become a success in network marketing and reap the rewards of all of your hard work.

Network marketingNetwork Marketing Success

The first thing to note is that you need to remain humble. As mentioned above in the car sales analogy, this is a different breed of selling and one where hard sells often get you nowhere. Understand that your past experience plays little in this role. It is one where you are learning a new trade and as difficult as it may be, those above you know much more and have seen more success than you will for a period of time.

Never be ashamed to ask those in your up line for advice. These people have been where you are and have moved up in the pecking order. They will be more than happy to share their tools for success as you are beneath them in the network and not a threat to their position, only providing more revenue in their pockets when you do well. This is an area where most fail as they simply do not want to feel foolish or confused. As mentioned, your up line benefits by you doing well so never be afraid to ask any questions you may have or have them evaluate your performance and offer suggestions to improve.

Network Marketing Education

Educate yourself to the job as you would any other. This is an entirely different form of sales and it is recommended to read what experts write, watch others in action and learn as you go along. The sooner that you understand others know more than you and strive for attaining the same success they have, the better you will be at network marketing. It is impossible to build your own quality down line when you do not know or understand the steps for success. To avoid being the weak link in the chain, educate yourself to the best of your ability with any options you may have available.

Never let mistakes get you down, especially if your up line has a strong history of success. What you do not know is that each of those people came into the network the same as you and learned as they went. You take a mistake and evaluate where you went wrong and strive to do better next time. It happens to everyone and if you look at your life outside of network marketing, you have made mistakes there as well and became a better person by learning from them. The same applies to network marketing.

Taking the suggestions listed to heart, you can in time reach your goals by understanding that they do not occur over night. Learn from those above you and keep your ego in check. Before long, you will know enough to build your own down line and share your positive system to success with others thus generating more revenue than ever imagined.

Keyword Analysis

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Search Engine Marketing (SEM), or in simple terms, web marketing, can be very confusing for business owners so my intention with this article is to simplify it and give you an overview of what it’s all about. In essence, SEM is the art of driving traffic to your site, converting prospects into paying customers and measuring the results so you know what’s working and what’s not. In order to do that for your business, you have to know where you currently stand in terms of your own search engine marketing.

Search Engine Marketing: Where Do You Rank on Google?

The best way to start is to find out how you rank on Google. It’s worth taking a moment to find this out because if you can’t find yourself on Google, chances are your prospects can’t either.
If you don’t know how to go about finding yourself on Google, your best bet is to ask “Well, what words would the average person type into Google if they wanted to find my business? (These words are called keywords.)
This is where it gets interesting because in order to do this, you need to crawl inside your prospect’s head and start thinking like they do. This is easier said than done because people will search for your service using words that would never have occurred to you.

Search Engine Marketing: How Do You Know What Your Keywords Are?

To work out what those keywords are you first need to put yourself in the shoes of your customer. What words would they use? What phrases would they use?

Let’s make some assumptions to demonstrate the principle. Let’s assume:

  1. you’re a lawyer specializing in workers compensation law
  2. that the person seeking your services lives in Melbourne and has never had to contact a lawyer before.

So here’s what that person might type in to Google to find you:

  • “Lawyer, Melbourne”
  • “Solicitor, Melbourne”
  • “Workers Compensation“
  • “Workers Comp Lawyer”
  • “Workers Compensation Lawyer, Melbourne”

Keywords don’t just refer to ‘words’ but to ‘phrases’ as well eg “Lawyers in Melbourne” is a phrase that would be used, not just “Lawyers.”

Now, all those search terms (or keywords) will bring up different search results so it’s worth trying out a few different combinations to see if it makes any difference to where you rank.
Depending on your ranking, you’ll either be pleasantly surprised, mildly pleased or drastically worried. Whatever the result, take comfort in the fact that at least you now know where you rank on Google.

search engine marketing techniquesSearch Engine Marketing: Where Do Your Competitors Rank?

This exercise begs the question: if you’re not on page one of Google, who is? This is the perfect opportunity to work out where your competitors rank. Take note of who the high rankers are and take a virtual stroll through their website and see what they’re up to. Here’s a few things they are probably doing well:

They probably:

  • Use the right keywords on their website
  • Get lots of relevant sites to link to theirs
  • Use the right keywords in those links
  • Have lots of content on their site and add more regularly

Search Engine Marketing: 7 Steps to A Successful Keyword Analysis

Keyword Analysis is the first thing you should do when embarking on a Search Engine Marketing campaign. The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a ‘keyword analysis.’ Here’s a few tips to get you going.

Step 1: Choose a product or service that you’d like to promote

For example, using the lawyer case study, you might choose your Workers Compensation service as a starting point. Then, when you’ve refined your SEM techniques, you can promote another service you offer like Medical Negligence or Family Law.

Step 2: Create a “master list” of all potential keywords

Make a master list of all the words and phrases that people would use to find your service. Use your instincts and imagination to do this. To get you going, start with your own site. Print off every page and then highlight all the words that relate to your service.

Step 3: Look at what your competitors are doing

Look at your competitors’ sites, especially the ones that rank well. Print off all their pages and highlight all the words that relate to your service.

Step 4: Look at the View/Source coding

Look at the “View/Source” coding of your competitors’ sites. This is a clever tool that legally allows you to see all the keywords that your competitor has nominated as being important to them.
It’s easy to access: Just click on View/Source on any website and it will take you to a page of coding. Yes, it looks confusing but don’t panic – just look for the line saying “Keywords”. Next to it will be a selection of keywords that the website owner considers to be the keywords they think prospects will use to search for them on Google. If their site ranks well, it’s a good indication of what keywords you should be using. Yes, this is legal to do and yes, you can access the code for every website on the planet using View/Source.

Step 5: Write your AdWords Advertisements

Write a series of AdWords advertisements (8-10 different advertisements is a good number to aim for) using a selection of these keywords to promote your product.
Run the campaign for a few weeks to see which of the advertisements give you the best result.

Step 6: Check your success using Google Analytics

Using Google’s free measurement and tracking tool, Google Analytics, you’ll be able to quickly discover what your top performing keywords are. Once you know what your top performing AdWords advertisements are, keep running those advertisements and ditch the rest because you don’t want to be wasting money paying for AdWords advertisements that aren’t working.

Running an AdWords campaign is easy to set up but can be costly to run. I’ve had many clients tell me that they’ve started a campaign but stopped it because they didn’t know if it was working or not.
If you don’t know how to write an AdWords campaign or you don’t know how to measure whether it’s working or not, don’t do it. It’s too easy to waste a lot of money and not get the result you want.
Your best option is to do a short course in how to write AdWords or at least do some research on how to use it effectively before you start spending money.

Step 7: Rewrite your web copy and coding to include your keywords

Re-write your website copy, especially your Home Page and key landing pages, making sure that it’s liberally sprinkled with those top performing keywords. Never sacrifice readability or engagement for loading up your page with keywords. Some clients think if they repeat the key word often enough it’ll help their Google ranking. It won’t. It’s what you say, not how many times you say it.

Ideally, by the time you’ve implemented all these steps, you’ll have started to drive more traffic to your site (via AdWords) and then converted the prospects to paying customers (via skilful web copywriting). And you’ll know whether or not any of this is working (via Google Analytics). There are many other things you can do to improve your Google ranking but try these techniques as a starting point. Search Engine Marketing is the future of marketing and like it or not, it’s here’s to stay so it’s worth getting familiar with how it works and how it can help you.

Search Engine Marketing

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It is important to understand two things when embarking on your own Search Engine Marketing (SEM) campaign. First, the search engines are all about making money and will gladly help you spend your marketing budget in a way which benefits them the most and not necessarily look after your best interest. Secondly, the search engines are about offering relevant search results as without relevancy they would have no users.

While most search engines have taken on a public position similar to “church and state” in separating their PPC business lines with their organic search group, one can simple read their annual reports to gain insight as to which side of the house their income in being derived from.

Pay-Per-Click (PPC) is nothing more than an online advertising/marketing campaign. One in which you pay the search engine for every click which materializes by the searcher. Understanding how the PPC bidding process works is a key factor to your online success. Not only will every keyword or keyword phrase be priced differently, but the competitive landscape also influences the price of keyword clicks as well as your desired page position. Let’s take a look at some of the do’s and don’ts of search engine marketing.

search engine marketingSearch Engine Marketing: Best Practices

Research which keywords to use for your search engine marketing campaign – Besides documenting the obvious keywords first which make sense for your property, go ahead and visit your competitors’ websites. On the home page of your competitor’s website, click on “view” in your browser’s tool bar and scroll down to “View Source”. This will open up a new browser window on your screen which will show you the website computer code for your competitor’s home page. Next, look for a line of code near the top of the screen which is titled “keywords”. That line of text will show you which keywords your competitor is marketing themselves on via their organic search optimization efforts. Researching your competitor’s keywords will help you to fine tune your own list of keywords for your PPC program. Another good resource is to use Google Keyword Tool, which is found at https://adwords.google.com. This tool will help you find hundreds of relevant keywords for your PPC campaign. These keywords even include misspellings of popular keywords. Looking over your website server logs will also provide you with some insight as to which keywords your visitors are using to find your website.

Bid to be in the top 3 search positions – The search engines have found more ways to spend your online marketing budget by syndicating their top listings to their network of third party search engines. So if you want your listing to appear on other search engines, it’s best to be positioned in the top 3 listings…which will cost you more on a pay per click basis of course. Bidding to be in the top 3 positions must be done in a very targeted manner to gain the most value. Again, stay away from highly generic terms but instead target long-tail keyword phrases.

Search Engine Marketing: Practices to Avoid

Don’t pay the most per click just because you want to see your brand in the number one position all the time – As mentioned previously PPC is mostly a bidding game, with the top rankings going to the highest bidder. So while it may make sense for you to bid top dollar for your company’s name on Google, it doesn’t make any sense to bid as aggressively for generic terms. Doing so will certainly cause you to exhaust your PPC marketing budget in no time with irrelevant click throughs, which the search engines will happily send your way.

Don’t send users to your homepage  – If you’re paying for search engine marketing make a relevant landing page on your website which provides content relevant to the search term. This extra step will go a long way towards increasing your online conversions from click to customer.

Pricing

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Local Brand Monitoring: The Blind Spot

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Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers.

Local Brand Monitoring: Venturelabs Study

There are many tools and providers that offer brand monitoring capabilities to help keep companies in the information loop. One such provider is Venuelabs, a Washington based brand monitoring company. They offer a location-based social media analytics product that provides brick & mortar brands with deep location-based insight into customer experience, sentiment, trends, and the overall health of their storefronts.

A recent Venturelabs study has found a troubling trend in the brand monitoring tactics of local companies. It demonstrates how brand monitoring and social media monitoring strategies employed by major brands are missing as much as 86% of local consumer sentiment about their in-store experiences.

“The results of our analysis found that as consumer usage of the mobile internet has continued to skyrocket, the basic characteristics of the ‘digital footprint’ left by consumers have changed dramatically,” said Pete Mannix Venuelabs Co-Founder and CTO, “Considering that nearly 40% of Internet usage is from a mobile device, implied user context, particularly location, has become far more critical to understanding the customer.”

Local Brand Monitoring: Location is the New Keyword

Consumers are using mobile devices to interact with brands in new ways, sharing in-store experiences beyond social to include mobile and location-based services like Foursquare and Instagram.

“Fundamentally, location is the new keyword,” said Venuelabs CEO Neil Crist, “The gap of current brand monitoring technologies is being felt today by brands large and small, who are adopting the Venuelabs platform to extend their listening the ‘last mile’ to their local storefronts – where they are finding significantly more valuable and more actionable customer intelligence.”

Local Brand Monitoring: Infographic of Study Results

local brand monitoring

Techniques

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If you want targeted visitors to your site, you are going to have to use local search engine optimization techniques. It’s not a matter of choice if you want to drive that traffic! Therefore, it’s imperative that you learn what you need to know about Austin SEO techniques. Continue reading to find out how to use Local SEO to promote traffic in Austin, TX.

Austin SEO TechniquesAustin SEO Techniques: How To Promote Local Traffic

One thing you must learn is to make sure you know how to use keywords correctly. You’re going to need to develop a keyword list that is niche specific and has search terms that you know people are going to search in order to find your business. When you have developed this list of keywords, you can then start using them to help you with Austin SEO.

One of the things you must realize is that your local keywords must be placed strategically. In order to do this, you must realize these keywords like Austin and Austin, Texas need to be in your titles, meta tags, URLs, content body and much more. However, you must do this strategically within a certain keyword density. A keyword density of two to five percent is ideal.

You must also realize that you need to develop a presence online if you’re going to really enhance your local search engine results for your business. For instance, in today’s world, a search results page pulls up blogs, forums, social media sites, pages, businesses, articles and much more. Therefore, can you see how you might want to get involved in these things. It not only networks your business, but it also networks you with the local search engines as well.

Austin SEO Techniques: Tips and Tricks for Writing Proper Content

Part of being a successful local business online is churning out great, SEO-friendly content. Actually writing this content yourself will save you a lot of money in the long run, but it’s always important that you’re able to command attention with your Austin SEO writing. Unless you’re able to quickly grab attention, your content may be ignored altogether.

  1. Create a headline that commands attention. You want to capture someone’s attention, and this requires some literary talent. Alliterations, rhymes, puns, and phrases which emphasize benefits succinctly will make a reader feel like browsing the rest of your content.
  2. A title is a great location for a local keyword. The general rule here is that the higher in the article a keyword is placed, the more relevant it will stand to a search engine. Just remember not to force it in there, though. Find a local keyword or phrase that flows naturally with what you’re writing about.
  3. While it is true that a great writer can wow people with only words, you also have to remember that we’re talking about the internet here. Using graphics and high-quality images to capture Austin SEO attention is a great move that you should employ where applicable.
  4. Writing Austin SEO articles for your site or for directories gives you a great chance to format them with multiple headers. If you’re adding tags to each header, you’re essentially giving your article a much better chance of ranking highly per its respective category.
  5. Though you may be inclined to break out the thesaurus to use bigger words and fluffier adjectives, you should resist this temptation and just use a very basic vocabulary. With web content, the idea is to communicate directly with people via a conversational tone; you don’t want to talk over people’s heads.
  6. You may think that more words give you more opportunity to put in your keywords, but you’re actually losing readers with longer content. You have to look at SEO and at developing a readership, with the readership actually holding more importance. So be short and concise with your content. Don’t fluff it up with purple prose and vexing verbiage.
  7. No matter what you’re writing about, you need to place a call to action at the end. This doesn’t have to be designed to sell anything; it can be to simply remind someone to sign up for a newsletter or to take some other type of action. Every great web article needs a strong call to action to conclude with.

Writing quality local SEO web content gives your readers something to look forward to and will ultimately help you to develop a larger audience in Austin, Texas

Austin SEO Techniques: More Useful Tips

Another one of the great Austin SEO techniques that can help you out is the use of a site map. If you construct a site map, you’re not only making your site better for the public, but you’re also making it more easily navigable for the search engines as well. Make sure you’re incorporating a site map into your site.

Branching out your business and branding it through different local pages for the search engines has been mentioned, but there is a SEO technique that fits hand in hand with this. You need to be practicing back linking. SEO Back linking provides links back to your site, either from other pages of yours or through other people’s sites in various ways. You can guest blog, post on forums, practice article marketing and more to increase your rank against other Austin businesses.

Whatever you do, do not involve yourself with black hat SEO techniques. This can derail all of your Local SEO efforts. Many people think they can take shortcuts with these techniques, but you just can’t do that. You can end up de-indexed and not listed the search engine rankings at all.

It’s time to make sure you’re employing the right Austin SEO techniques to help you get more targeted local traffic. Utilize the steps provided here to help you move forward with Austin search engine optimization. It does take time, and you must be patient. However, you will see your site climbing the local rankings soon and profits increasing.

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